MRA Grant for Japan

Expand into Japan with the Singapore MRA Grant

Japan, the world’s third-largest economy, offers immense opportunities for Singapore SMEs with high-quality products, innovative services, and global ambitions. Known for its strong consumer base, precision-driven business culture, and appetite for advanced technology and lifestyle products, Japan is a highly desirable market — but one that requires strategic, well-funded entry.

The Market Readiness Assistance (MRA) Grant by Enterprise Singapore empowers Singapore SMEs to explore and expand into overseas markets like Japan by offering up to 70% co-funding support. This page provides a detailed guide on how to use the MRA Grant for Japan to grow your business confidently and sustainably in this sophisticated market.

Why Enter Japan?

While Japan is known for its competitiveness and high standards, it also offers long-term opportunities for foreign businesses that understand local needs:

  • Over 125 million high-spending consumers
  • A tech-savvy, brand-loyal population
  • Appreciation for quality, trust, and product innovation
  • Low corruption, clear regulations, and stable governance
  • Singapore and Japan share strong bilateral economic relations under JSEPA (Japan–Singapore Economic Partnership Agreement)

From Tokyo to Osaka, Kyoto, and Fukuoka, Japan offers a wide range of market opportunities for well-prepared businesses.

What is the MRA Grant?

The Market Readiness Assistance (MRA) Grant is an Enterprise Singapore initiative that supports SMEs looking to enter new overseas markets. For Japan, eligible companies can receive:

  • Up to 70% funding support
  • Up to S$100,000 per market per fiscal year
  • Covers three categories of eligible activities:
    1. Overseas Market Promotion
    2. Overseas Business Development
    3. Overseas Market Setup

This grant helps offset the high entry costs associated with launching or expanding into Japan.

What the MRA Grant Covers in Japan

The following business activities are eligible for support when entering the Japanese market:

1. Overseas Market Promotion

  • Advertising campaigns on local platforms such as Yahoo! Japan, LINE, Instagram Japan, or Google Ads Japan
  • KOL and influencer marketing in Tokyo, Osaka, or regional prefectures
  • Participation in exhibitions and expos like FOODEX Japan, CEATEC, or Japan IT Week

2. Overseas Business Development

  • Hiring Japanese market consultants to identify suitable partners, agents, or distributors
  • Conducting market research or feasibility studies specific to Japanese business segments
  • B2B matching and trade delegation participation

3. Overseas Market Setup

  • Trademark and IP registration with the Japan Patent Office (JPO)
  • Legal, accounting, and incorporation support for setting up a business in Japan
  • Licensing and compliance consulting in regulated industries like F&B, medtech, or finance

MRA Grant Eligibility Criteria

To qualify for the MRA Grant for Japan, your business must meet the following:

  • Be registered and operating in Singapore
  • Have at least 30% local shareholding
  • Have a group annual turnover not exceeding S$100 million OR fewer than 200 employees
  • Not have previously claimed the grant for the same activity in Japan

Once eligible, your company can begin the application process through the Business Grants Portal.

How Singapore SMEs Can Use the MRA Grant in Japan

Here are some real-world examples of how Singapore businesses are using the grant in Japan:

  • Launching e-commerce campaigns targeting Japanese consumers with localised product pages and digital ads
  • Joining trade expos in sectors like food, electronics, fashion, or biotechnology
  • Working with market entry consultants to find franchise or licensing partners in Tokyo or Osaka
  • Registering trademarks to protect brand integrity and avoid imitation
  • Setting up a representative office or a local branch with the help of professional firms

Japan requires preparation, adaptation, and persistence — and the MRA Grant supports all of it.

MRA Application Process for Japan Expansion

Here’s a step-by-step guide to apply:

Step 1: Define Your Japan Market Strategy

  • Identify what activities (promotion, setup, BD) you intend to pursue.

Step 2: Source Vendor Quotations

  • Get formal and itemised quotations from vendors before starting any work.

Step 3: Apply via Business Grants Portal (BGP)

  • Log in to the portal and submit your MRA application along with:
    • ACRA Bizfile
    • Detailed quotations
    • Project proposal and timeline

Step 4: Receive Approval

  • Enterprise Singapore will review the application. Once approved, you’ll receive a Letter of Offer (LOF).

Step 5: Project Execution

  • Begin your expansion project after receiving the LOF.
  • Keep all receipts, reports, and deliverables for claim submission.

Step 6: Submit Claims

  • File for reimbursement through the BGP with full supporting documentation.

Popular Industries in Japan for Singapore SMEs

Japan offers wide-ranging opportunities across various industries. High-potential sectors include:

  • F&B and Gourmet Products: Specialty foods, bubble tea, plant-based foods, and Asian cuisine
  • Fashion & Lifestyle: Clothing, accessories, skincare, and eco-friendly goods
  • Technology & Software: SaaS, automation, fintech, and productivity tools for Japanese SMEs
  • Education & Enrichment: Language learning, coding schools, and soft-skill programs
  • Healthcare & Wellness: Supplements, diagnostics, and digital health solutions

Singapore businesses known for quality, innovation, and reliability have a natural advantage in Japan’s value-driven consumer market.

Why Enter the Japanese Market Now?

Japan is undergoing several shifts that make it a timely market to explore:

  • Digital transformation is accelerating in government and enterprise sectors
  • Aging population opens up opportunities in healthtech, eldercare, and smart living
  • ESG and sustainability priorities drive demand for green innovation
  • Cultural openness to foreign products, especially from trusted markets like Singapore
  • Japan is seeking more ASEAN trade, supported by multilateral agreements like RCEP

Getting in now means building relationships and establishing your brand before competitors catch on.

Tips for Business Success in Japan

To navigate Japan’s unique business environment, consider these best practices:

  • Respect business etiquette: Formality, punctuality, and attention to detail matter
  • Localise thoroughly: Japanese consumers value precision and cultural relevance
  • Build long-term trust: Relationships take time — invest in consistent engagement
  • Partner locally: A Japanese distributor or JV partner can accelerate your market penetration
  • Be patient: Success in Japan often comes after sustained effort and adaptation

Combined with the cost-sharing support of the MRA Grant, these strategies position your company for sustainable growth in Japan.

Begin Your Japan Market Expansion with MRA Support

The MRA Grant for Japan allows Singapore SMEs to make smart, well-supported moves into one of Asia’s most rewarding yet complex markets. Whether your goal is to launch a product, build partnerships, or establish a permanent presence, this grant helps reduce the financial and strategic barriers to entry.

With the right strategy, a strong brand, and proper local engagement, your business can thrive in Japan — and MRA funding helps you do it right from day one.

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